1. Integrity: Upholding the highest ethical standards, promoting transparency, honesty and fairness in all interactions and operations.
2. Professionalism: Demonstrating a strong commitment to professionalism, Excellence and continuous learning in the digital media arts industry.
3. Innovation: Encouraging innovative approaches, embracing creativity and fostering a culture of continuous improvement and adaptation to industry advancements.
4. Inclusivity: Celebrating diversity, fostering an inclusive environment and ensuring equal opportunities for all individuals, irrespective of their background, ethnicity, gender, or beliefs.
5. Social Responsibility: Actively engaging in initiatives that drive positive social change, contributing positively to society, communities and families and promoting social responsibility among our members and stakeholders.
6. Environmental Stewardship: Operating with environmental consciousness, minimizing our ecological impact and promoting sustainable practices for the betterment of the planet and future generations.
7. Global Collaboration: Encouraging collaboration and partnerships on a global scale, Facilitating knowledge exchange, cultural understanding and mutual growth among our members, affiliates and industry partners.